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The Fish Sandwich War Is On

Move over chicken sandwich war, the battle of fish sandwiches is about to throw down.

For years, McDonald’s has been the undisputed fish sandwich king, but now another fast food joint is stepping up. Arby’s is competing with McDonald’s Filet-O-Fish with its new Fish n’ Cheddar Sandwich.

The chain is known for its roast beef, but the vice president of advertising for Arby’s explains, “Fish is meat, too – it’s ocean meat.” The new sandwich is coming out in time for Lent, when Catholics are not allowed to eat beef or poultry, but can eat fish.

The first ad in the war puts both the Filet-O-Fish and Arby’s offering side by side. Let’s say if it was a size competition Arby’s would win. But it’s about the taste… so we shall see!

Source: USA Today