Crayola Finally Gets “Flesh” Color Right

Crayola Finally Gets “Flesh” Color Right

So back in the day, the original box of 64 Crayola Crayons actually had a color called “flesh.” You can probably guess what race that color represented. In 1962 they changed the color name to peach but now, almost 60 years later, Crayola has announced a set of new crayons that will represent a multitude of different skin tones.

Called “Colors of the World,” the set is said to “authentically reflect the full spectrum of human complexions,” and that “every child should be able to creatively and accurately color themselves into the world they see around them.” The new 24-pack offers a wide range of light to deep shades’ for children to choose from, as well as undertones like “rose,” “almond,” and “golden.” A 32-pack has also been created to include eight shades for eyes and hair, with both products hitting shelves in July and being sold exclusively at Walmart.

Crayola CEO Rich Wuerthele said, “With the world growing more diverse than ever before, Crayola hopes our new Colors of the World crayons will increase representation and foster a greater sense of belonging and acceptance. We want the new Colors of the World crayons to advance inclusion within creativity and impact how kids express themselves.

Source: LifeHacker


June 5th, 2020

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