Bastille Cover REO Speedwagon For UK Commercial

Bastille Cover REO Speedwagon For UK Commercial

Bastille’s re-recorded a version of REO Speedwagon’s ‘Can’t Fight This Feeling’ and it is out now. The track is featured on the new John Lewis and Waitrose Christmas TV ad for “Excitable Edgar,”which launched last Thursday and has already accumulated over 8 million views on YouTube. 

REO Speedwagon’s Kevin Cronin spoke out about his band’s song being used for this latest ad saying he “hadn’t really heard of John Lewis” before his song was covered by Bastille’s Dan Smith for the commercial.

He went on to say, “Dan Smith is one of six singers John Lewis had in the running to cover the song – I’d never heard of such a thing. The advert is beautiful. As a father, it had me from the first moment.”

Kevin also revealed the reason he believes the song keeps having success – teenagers who previously enjoyed the song in their youth are now the decision-makers working in TV, advertising companies and the film industry.

Source: UDiscoverMusic


November 20th, 2019

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